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Calling all risk-takers and food competition enthusiasts - PBR Rock Bar has created an all-new PBR Challenge. The food challenge features a two-pound beef burger, topped with a half-pound of cheddar cheese and a half-pound of PBR’s housemade chili, all set atop a giant burger bun. The burger is topped with four fried pickles and accompanied by a pound of French fries and a 24-ounce milkshake. The meal costs $50, but if the entire meal is finished by an individual within 30 minutes, the meal is not only free but the challenger will also receive $50 in PBR Bucks and a free t-shirt.